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CHS Birmingham debuts at The ICC

by Louisa Daley

The inaugural CHS Birmingham show took place at The ICC Birmingham on 26 October.

The show welcomed hundreds of event professionals from across the country to network and meet various brands in the UK meetings industry.

Brands represented at the show included Hyatt, Gleneagles, Handpicked Hotels, Pride of Britain, De Vere, IHG, and Melia, whilst destinations such as VisitScotland, Meet in Wales, Meet Bristol and Bath and Visit Belfast all represented hotels and venues.

The Eastside Rooms hosted a welcome reception prior to the event, which saw a replica of an airplane take delegates on a ‘flight’ over Birmingham.

Birmingham also provided a welcoming backdrop with over 100 hosted buyers enjoying hospitality across the city.

Theresa King from Visit Scotland said: “We have loved been back at CHS and catching up with exhibitors, all our buyers, and industry colleagues after almost two years of not being at a trade show. It’s good to be back and tell everyone that Scotland is open, and we cannot wait to welcome everyone back.”

Amanda Pelvay, sales account director, Pan Pacific London, commented: “This is my first year at CHS and it has just been phenomenal. The welcome reception the evening before was such a wonderful networking opportunity and at the Show the quality of buyers were amazing as well, I’ll definitely be back for the next event in Leeds.”

Emma Cartmell, founder and CEO, CHS, concluded: “It’s been a really emotional return for us all at CHS. We have finally managed to launch the show and the reception and welcome from the city, our exhibitors, and our visitors has been really touching. It’s been an amazing launch, the response has been phenomenal, and a tiny taster of what is going to be an amazing 12 months for events.

“The early feedback from exhibitors has been really encouraging, this is an area which is in the sights of many event organisers, and they came to do business. The education was a real bright spot and added to a really productive day for everyone. We have set our stall out and we can’t wait to come back next year.”

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