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AEO and Expocast partner for talent study

by Emily Wallin
Natasha Layal and Mike Frost of Expocast

The Association of Event Organisers has partnered with specialist recruitment consultancy Expocast to tackle the talent shortage in the exhibitions industry.

The partnership will aim to “reset the dial on the industry’s recruitment strategies, using insight to attract talent intelligently, creating a sustainable pool of talent for years to come”.

As the official AEO Talent Partner for 2022 to 2024, Expocast will play an integral role in the planning and activation of the AEO Employee Benchmarking Project and assist in activating the learnings going forward.

The groundbreaking study takes an inside out approach to the challenges faced by the sector.  It seeks to highlight and understand the talent challenges facing the industry and will assess the level of skills lost and requirements for new skills.

The study hopes to understand the motivations for working in the events sector for the first time and find ways to improve diversity within the sector.

Headline data from the study will be used to support the broader exhibitions industry,  but in depth research findings will be exclusive to participants, so the AEO is encouraging as many members as possible to take part.

Expocast will also host a round table with selected AEO members to discuss the solutions to the findings in the report, advise on recruitment plans, and help to create a focus to drive talent to the industry as opposed to finding the industry by accident.

Chris Skeith OBE, chief executive of AEO says: “We’re thrilled to be working with Expocast. Their recruitment expertise, knowledge of the events industry and progressive approach will provide us with invaluable support and insight as we work to address the acute challenges our side of the industry faces around talent.

“Once we understand more about the barriers and motivations for retaining and attracting talent, members will be able to use the findings to position themselves more competitively. ”

Mike Frost, co-founder and recruitment director at Expocast (pictured with co-founder Natasha Layal) says: “Expocast is passionate about securing the brightest talent for the exhibitions industry. We’re proud to have many AEO members as clients, so it is an honour to work directly with the AEO Development Board on this important project. The partnership will enable us to help the entire AEO membership, attract and retain more diversity of talent at every level of seniority and, ultimately, strengthen the position of the industry.”

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