Home Sponsored Content ADNEC shows its strength with six-pack show launch

ADNEC shows its strength with six-pack show launch

by EN

Fifteen minutes from Abu Dhabi International Airport, ADNEC offers more than 141,000sqm of flexible event space, 12 column-free exhibition halls – soon to be 13 – with a premium, new marina hall in the works for 2022, which increases the total space to 151,000sqm.

The creation of new exhibitions and conferences are set to be welcomed to the UAE’s capital, creating value for the whole of Abu Dhabi – increasing the direct and indirect economic contribution of the business tourism sector to the emirate’s economy, alongside transferring knowledge and advanced technology into the UAE.

May: World Utilities Congress is a launch event by dmg events in collaboration with the Abu Dhabi National Energy Company PJSC (TAQA). The event provides an unrivalled platform to explore the latest products, innovations and technological advancements across the global utilities landscape. It will bring together water and power leaders to provide insights on building resilient low carbon business models with agile automated digital operations. Christopher Hudson, president, dmg events, said the Congress would enable the energy and utilities sector to forge new strategic partnerships that will help shape the future of the global utilities industry. “Through the exhibition, the energy industry will be enabled to showcase the latest technologies, products services and solution to support the drive to net zero,” he said.

May: Trucks, Tyres & Trailers Expo, by Media Day Marketing, showcases a spectrum of technologies and products ranging across the industry and aims to stimulate engagement with industry experts and create future business prospects.

Q4 2022: The Gulf International Flower and Garden Show is a launch show by East Arts, a new organiser at ADNEC.

November: Global Media Congress is being launched by ADNEC organiser, Capital Events in collaboration with the Emirates News agency (WAM). The event will include a media conference and an exhibition.

A first in the Middle East – The Global Media Congress will host a pivotal conference uniting the entire media sector to exchange groundbreaking ideas and cutting-edge solutions shaping the future of the industry

Global Media Congress will serve as a platform for international companies interested in engaging in media markets in the Gulf region, the Middle East and North Africa.

December: Middle East Design and Build Week and Middle East Manufacturing and Technology Expo, are two launch shows by the largest organiser in Oman, CONNECT (previously known as Oman Expo) for their first editions outside of the Sultanate in December.

ADNEC provides organisers a complete venue solution even extending to travel management services.

Capital Experience, the venue’s newly launched full-service destination management company, offers authentic cultural experiences, more than 100 excursion programmes and spectacular functions. Capital Experience is also able to offer exclusive pricing from national carrier Etihad, as well as group accommodation booking and ground-handling services.        

 ADNEC’s professional team prides itself on working with organisers to assist with everything from risk assessments to applying for an event licence on their behalf.

 In addition, ADNEC offers in-house catering, event management, production and AV services, as well as a free marketing support package. Its government and protocol department can help navigate the complexities of gaining governmental support. 

ADNEC helping exhibitions CONNECT

A testimonial on working with ADNEC from Ashley Roberts, General Manager of CONNECT, the largest exhibition organiser in the Sultanate of Oman

When CONNECT set out in exploring and validating potential gaps and opportunities in the Middle East region for new launch exhibitions we took a number of steps. We spoke with our international agent networks and principle international brands to better understand what industries and geographical territories they were currently or looking to target. The creation of a comprehensive competitive analysis was thorough as was the review of potential audiences.

One area that we spent significant time in understanding was in carefully assessing which city to stage our prospective exhibitions in. When assessing possible cities in the Middle East we looked at several key areas: current and forecast economic assessments, national economic strategy and objectives, mapping out key public and private stakeholders vested in the exhibition industry and aligned with the economic benefits of exhibitions, events infrastructure, and regional and international draw and interest.

 While there are several major cities in the Middle East that are major global exhibition hubs, based on our assessment of current and future growth, and alignment with the exhibition profiles that we were looking at we felt that Abu Dhabi represents huge potential for the exhibition industry and a market that we wanted to invest in and establish new exhibitions.

Our first point of contact was with ADNEC’s commercial team. Graham Stephenson, ADNEC’s Commercial Director, took time to understand our business, our aspirations and the particulars of the prospective events that we were exploring. By taking time to understand our strategy, Graham and the team at ADNEC were able to recommend and to connect us with the right partners in the Abu Dhabi public sector. These connections have led to a number of partnerships that will make a meaningful difference as we realise our events.

Beyond these external relationships, and the ADNEC commercial team, we have begun to build an equitable relationship with ADNEC’s service team who will oversee the operational build of the majority of our two events. In addition, ADNEC’s communications team have already begun to provide support for our events and advised as to how they can continue to do so in the approach to the events.

 Launching into new territories can represent many unknowns but by building relationships with the right organisations it not only mitigates to some degree the risk but it, importantly, unlocks additional potential for opportunity. ADNEC is a venue partner for both of our events but in truth the relationship goes much further. Our ambitions are well aligned, we succeed, so does ADNEC, as does Abu Dhabi.

ADNEC has already played a pivotal part in CONNECT establishing Middle East Design & Build Week and Middle East Manufacturing & Technology Expo which will both take place in 2022, we are hopeful that there may be other events in the coming years that we will stage at ADNEC.

To find out more about exhibitions at ADNEC contact Graham.Stephenson@adnec.ae

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