ADNEC Centre Al Ain will host a new Jewels of Emirates Show, 27-31 January 2027, as part of a new collaboration with organiser Expo Centre Sharjah to expand and geoclone the existing exhibition beyond the Emirate of Sharjah.
The 2027 edition will take place across the full venue of ADNEC Centre Al Ain, welcoming leading jewellery houses, designers, manufacturers and specialist retailers from across the region.
The agreement was cemented by a high-profile signing ceremony, attended by Humaid Matar Al Dhaheri, group CEO of ADNEC Group, and His Excellency Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah.
Al Midfa said: “The Jewels of Emirates Show has developed into an important platform for the jewellery industry, attracting leading brands, designers and buyers from across the region. Its expansion to Al Ain marks a significant step in the event’s development and will enable exhibitors to build new commercial relationships, increase brand visibility and engage directly with collectors and jewellery enthusiasts. Through our partnership with ADNEC Group, we look forward to strengthening the show’s national presence and delivering further value for participants.”
Humaid Al Dhaheri added: “Launching the Jewels of Emirates Show to ADNEC Centre Al Ain reflects our commitment to strengthening Al Ain’s position as a leading destination for business events and creating new opportunities for economic growth across the city… We continue to attract high-quality exhibitions and conferences that diversify the city’s events offering, support local businesses, and enhance its appeal to visitors from across the UAE and the region.”
The launch of Jewels of Emirates Show at ADNEC Centre Al Ain reflects ADNEC Group’s continued efforts to broaden the venue’s portfolio through specialised consumer and trade exhibitions that attract new audiences and expand the range of experiences available in the city.



