ICOMEX trade fair to become IBTM Latin America26th August 2015 | published by EW SHARE
Reed Travel Exhibitions (RTE’s) will rebrand its Latin America MICE event ICOMEX after acquiring the trade fair in 2014.
ICOMEX 2015, which closes in Mexico City today (26 August), will be the last edition before the event is renamed ibtm Latin America.
“With the change of name, we are truly part of the international ibtm events portfolio and specifically we can now adopt many of the brand values that support each event,” said David Hidalgo, ibtm Latin America show directo...
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