Madrid-based Noatum Logistics, an AD Ports Group company and global provider of integrated logistics services, has launched Fairs & Events Logistics – a new dedicated business designed to bring established industry experience and capabilities to better serve customers across international exhibition markets. The business will operate with its own leadership team, product organisation and growth strategy.
The company says its vision is to build a leading global fairs and events logistics business line by integrating logistics more strategically into the planning and delivery of exhibitions, supported by consistent local execution and experienced teams with deep operational expertise. They say the new approach will go beyond traditional freight forwarding to deliver integrated, tailored services and a consistent customer experience worldwide.
Thorsten Meincke, executive vice-president, air & ocean freight, Noatum Logistics, said: “The demands on logistics for fairs and events are becoming more complex. As organisers and exhibitors expect seamless execution across multiple markets, demand is growing for a truly international provider. We see a clear opportunity to combine specialised exhibition expertise with the scale and reach of our global network, helping customers deliver increasingly sophisticated events consistently across borders.”
The new organisation will be led by an international management team comprising Lars Pohlmann, senior vice-president, global head of fairs & events; Derek Cassidy, vice-president, fairs & events; Luke Wrigley, head of global operational process and head of UK; Christine Pan, head of Greater China; and Ozkan Aksoy, head of global business solutions and head of Benelux.
Pohlmann said: “Exhibition logistics depends on precise planning, reliable local execution and experienced teams on site. Customers need partners who understand the operational realities of events and can deliver consistently across markets. Our goal is to build one coordinated global organisation for customers across the world’s major exhibition markets. We are investing in the people, structure and capabilities needed to support that growth.”
The company brings experience to the sector through its established UAE-based Fairs & Events Logistics business, which has served as the preferred logistics partner for major global events, including the International Defence Exhibition and Conference (IDEX) and the Naval Defence & Maritime Security Exhibition (NAVDEX).
At launch, teams will be based in Germany, the UK, Greater China, Benelux, the United Arab Emirates and Iberia, supported by Noatum Logistics’ wider operational network.
Noatum Logistics provides integrated value-added supply chain management services, and is a specialist in air freight, ocean freight, land transport, contract logistics and project logistics.
Its team of 4,250 professionals manages a growing international network of over 80 offices located in over 26 countries.
