The Association of Event Organisers (AEO) has extended its partnership with sales training company Flume until the end of August 2027.
Under the deal, AEO members can attend a free half-day introductory sales training session run by Flume. The company will also produce webinars, training materials and advice for people working in event sales, created with AEO’s sales development group. AEO says the partnership supports its Development Board’s work to improve skills across the industry.
Flume will be back as sole sponsor of the sales stream at the AEO Forums 2027, which takes place at the Business Design Centre in London on Friday 29 January, and will run a session there.
Anna Golden, CEO of AEO, said: “Great events need great sales teams, and investing in their development is essential to the continued success of our industry.”
Raoul Monks, CEO and founder of Flume, said: “The way event businesses sell is changing quickly. Buyer behaviour is changing; AI is changing what’s possible and sales leaders are under increasing pressure to deliver fast, predictable growth.”
