Global exhibition organiser Hyve has announced it is launching its supply chain brand Manifest in Europe, with Lisbon confirmed as the host city for October 2027.

Manifest is expanding as Hyve continues to scale proven event brands into markets where it sees strong customer demand and long-term opportunity.

It follows the recent brand extension announcements of Fintech Meetup Europe, POSSIBLE Europe, Shoptalk Luxe and Bett USA. The company says the launch demonstrates Hyve’s strategy of geocloning proven brands into markets where we see strong customer demand and long-term opportunity.

Following the acquisition of Manifest in May 2025, the brand has grown strongly, with attendance increasing 20% in its first edition as part of Hyve.

Manifest has seen strong growth in the US, and expanding it into Europe is seen as a natural next step. The supply chain and logistics sector continues to evolve rapidly, and Europe is a critical part of that landscape.

“This launch is another strong example of our strategy in action, and we’re already seeing clear demand for a European edition of Manifest,” said CEO Mark Shashoua (pictured).

Hyve said DHL has been confirmed as Presenting Sponsor, alongside 120 launch partners across shippers, sponsors, investors and media partners – including leading global brands such as Mattel and Estée Lauder.

“Manifest is like a gigantic beehive – full of ideas, innovation, and what’s next. Now, that same momentum is heading to Europe: a dynamic gathering of leaders reshaping the intersection of supply chain and technology,” said Florent Guillet-Caillot, vice-president global supply chain strategy and value acceleration at Estée Lauder

“Manifest was always designed as a global platform. Launching Manifest Europe accelerates and helps fulfil our vision, bringing together the most dynamic, innovative, and diverse leaders in the market under one roof, in an experience unlike any other,”  said Manifest founder Jay Weintraub.

“Europe is one of the most complex and dynamic supply chain markets in the world, with significant innovation. That is exactly why Manifest Europe is needed. Our focus is on bringing together the right mix of shippers, logistics leaders, investors and technology innovators to create the connections, ideas and partnerships that will help shape the future of the supply chain,” added Sophie Ahmed, president, Manifest Europe.

Manifest Europe will take place at FIL in Lisbon 19–21 October 2027.