World of Triathlon LIVE, powered by TriDot, will debut at Excel London on 28-29 March, featuring over 80 brands, elite athletes and interactive experiences for multisport enthusiasts.
The main stage, hosted by triathlon broadcaster Annie Emmerson, will feature interviews with athletes including Lucy Charles-Barclay and her coach Reece Barclay. Proceeds from ticket sales using their code will be donated to the Challenged Athletes Foundation. Other athletes appearing include Olympians Dave Ellis MBE, Claire Cashmore MBE, Sam Dickinson and Tim Don.
Industry panels will explore the future of the sport, with speakers including Ruth Daniels, chief executive of British Triathlon. Educational sessions will cover training for female athletes, nutrition strategies and VO₂ max performance, led by experts including Olympic medallist Keri-anne Payne and T100 lead pro bike mechanic Anthony Foy.
The event will feature “Give it a Tri”, an indoor static triathlon challenge where participants can race solo or in teams using training equipment designed to replicate race day conditions.
Headline sponsor TriDot and lead partner British Triathlon will be joined by brands including Zone3, Maurten, SunGod and LUCA. Race organisers attending include Challenge Family, Professional Triathletes Organisation, ATW Events, TriBourne and Castle Race Series.
