London Wine Fair has partnered with BREW//LDN for its 2026 edition, introducing a dedicated craft beer and cider area for the first time in the event’s 45-year history.
Under the agreement, BREW//LDN will curate a 100% trade-focused section within London Wine Fair, providing a platform for craft beer and cider producers. Organisers said the move follows feedback from BREW//LDN exhibitors seeking a trade-only environment and from London Wine Fair visitors requesting expanded artisan beer and cider representation.
The BREW//LDN section will accommodate up to 50 exhibitors. According to organisers, 50% of the stands have already been sold. Confirmed participants include ABK Beer, Arbor Ales, Attic Brew Co, Cold Town Beer, Freedom Brewery, GoodH Brewing Co, Lonkero and Lost in Town Brewery, among others.
The new area will be located adjacent to the Signature Serve feature and the No & Low section of the show.
Jack Fallon, co-founder of BREW//LDN, said: “We set up BREW//LDN 15 years ago, and since then the craft beer scene, and wider drinks market has evolved significantly. Recently, exhibitor feedback has been that the real value lies in trade – meeting key decision-makers and generating lasting business opportunities – which has led to this collaboration.”
Hannah Tovey, head of London Wine Fair, said: “This exciting addition will further cement London Wine Fair’s reputation as the UK’s leading event for drinks professionals, reflecting evolving consumer trends and the increasing convergence of wine, spirits beer, and cider in terms of buying responsibilities.”
