PPDS the global provider of Philips Professional Displays has announced the latest structural updates to its EMEA sales and global marketing management teams, with the promotion of Jae O Choi Park and Ron Cottaar to lead the company’s growth ambitions.
Jae O Choi Park, who joined PPDS as European sales director in 2022, has been promoted to EMEA commercial head, joining Angela Lin, Jason Wu, and Rosa Chiu, the commercial heads for US and LATAM, China, and APA and India respectively.
Having served in the role on an interim basis since 2024, Jae will oversee all European sales and support activities. He joined the organisation as part of a five-year global growth and expansion strategy, bringing experience in financial, sales, and account management from the professional display sector.
Discussing his new role, O Choi Park, commented: “I am excited to have accepted this new role and to play my part in fulfilling this company’s potential. PPDS is on an exciting journey, delivering what I believe to be the industry’s most advanced, innovative, and sustainable solutions, backed by the industry’s most talented team of professionals. We are on an upward trajectory, and what excites me the most is that we have so much more to come.”
Supporting the bigger picture, Ron Cottaar will now serve as head of global marketing, leading his teams around the world and devising new strategies to expand PPDS’ global presence and sharpen the PPDS brand and values on a local, regional, and international scale.
Commenting on his role, Ron said: “Success in any business can only be achieved with the right teams. From day one, PPDS has adopted a collaborative and entrepreneurial approach to business, allowing its teams to thrive, using their expertise to make a difference. That is very distinct from other organisations.”
