New York City’s Javits Center has teamed up with local non-profit organisation, Rethink Food to make a charitable impact beyond the show floor. The two organisations, along with Javits Center’s in-house culinary team Cultivated, worked together to create 2,000 fresh, nutritious meals that were donated to Alliance for Positive Change, supporting vital work addressing food insecurity across the city.

Featuring 1,500 pounds of produce donated from Steel Farm, directly located on Javits Center’s rooftop, the centre’s chefs prepared the meals on site. It is the second year Javits Center has hosted this initiative to serve New Yorkers in need.

Since 2018, the JavitsCares programme has diverted tens of thousands of leftover materials from exhibits such as furniture and household items to local non-profit organisations. In 2019, the reach of the programme was extended to include standard operating procedures for food rescue. Chefs and Cultivated team members assist with identifying, collecting and rescuing food to proper health and safety standards, and donate them to local organisations fighting food insecurity. In 2023, JavitsCares donated nearly 200,000 pounds of items and food.