
Research shows sporting events boost business bookings21st May 2025 | published by Max Steventon SHARE
A new survey from Hyatt has revealed sports-tripping, the trend of travelling specifically to watch sporting events, participate in competitions or for sporting holidays, is boosting business bookings.
Sports-tripping is expected to grow 17.5% between 2023 and 2030 making it one of the fastest growing sectors in the tourism industry. For Brits, 52% said they have, or would, plan a holiday around a major sporting event. Nearly a quarter (24%) see it as a way to explore a new destination...
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