Luxury travel show organiser, This is Beyond has been sold to US-based events company, Emerald Holdings for around £100m.
London-based This is Beyond produces seven events globally, including PURE Life Experiences (pictured), which took place last year in Marrakech, Morocco and focuses on the high-end experiential travel sector, and LE Miami, which is focused on the high-end contemporary travel sector.
Serge Dive, co-founder of This is Beyond will remain with the portfolio. Dive previously launched International Luxury Travel Market in 2002, which was later sold to RX Global.
Mayfield Merger Strategies acted as the adviser to This is Beyond. The acquisition is expected to be completed by the end of the second quarter.
Commenting on the acquisition, Emerald CEO Herve Sedky said: “Expanding into the luxury and experiential travel sectors aligns with our strategy of portfolio optimisation and improving Emerald’s top-line growth.”
Emerald has also completed the acquisition of Insurtech Insights, an operator of large-scale insurance technology conferences across the US, Europe, and Asia.
Combined, the two acquisitions are thought to have a total initial purchase price of £124m, according to the Financial Times.
Insurtech Insights operates three large-scale insurance technology conferences in New York, London and Hong Kong. The acquisition was completed on 13 March, 2025.
