Autumn Fair opened at the NEC Birmingham yesterday (1 September) with 38% new exhibitors.
The four-day show for home and giftware retailers, organised by Hyve Group, is expected to attract over 12,000 buyers this week.
One.World is one of more than 300 new exhibitors to take space at this year’s event. Managing director Jason Bensohn said: “We haven’t attended the show since pre-Covid, it has been great. It’s good to see old faces and for new accounts to discover us. It’s been really positive.”
Visitors are experiencing new features at this year’s show, including an Ambience Clinic, Merchandising Masterclasses and The Autumn Fair Emporium – a shop front created from recycled cardboard showcasing live window dressing (pictured).
Josie Rossington, owner of Follie in Lincoln highlighted how important it is to see products in person. She said: “It is always important to come to the Autumn Fair, you never know if you will miss something. You can’t do everything online, you need to see the product, smell and touch it, especially in gifting, and I always like to hear the stories behind the brands, too. It makes our sale more interesting in store. Trade shows are great as you can maintain relationships with existing suppliers.
