Festival of fashion, Pure London x JATC took place at Olympia Events this week.
The three-day event organised by Hyve, ran from 14-16 July. It featured panel discussions, catwalks and retail insights.
Speakers explored topics including sustainability, circularity, AI and technological advancements while catwalks showcased trend updates and the latest collections.
Pure London x JATC attracted UK and international retailers including ASOS, John Lewis, Urban Outfitters, N.Shelley, Javelin, Ruby Room, Masion Quattro, Belle & Blossom, Sass & Edge, Jarrolds, The Mercantile London and Pamela Shiffer.
New additions to this season’s event were business sessions aimed at exhibitors, which took place each day before the show opened and covered the latest retail trends and other thought-leadership topics for fashion retailers
Gloria Sandrucci, Pure London event director, said: ‘The show has been very well-received, with buyers commenting on the vibrant atmosphere and extensive range of new collections.
“Both exhibitors and visitors appreciated the well-curated seminar programs. We were pleased to offer ample networking opportunities, which have been greatly enjoyed by exhibitors and visitors alike. The show is an excellent opportunity to meet industry experts and peers. The catwalks have been extremely popular for previewing upcoming trends, creating a sense of optimism and excitement about future trends and innovations.’
The next edition of Pure London x JATC will take place from 9-11 February 2025 at Olympia Events.
