Tech correspondent Joe Gallop hears from exhibition organisers about their use of digital tools on the trade show floor, how the sector is evolving, and the challenges and results they have seen IMEX Frankfurt 2024, which ran 14-16 May at German city’s Messe, drew approximately 4,000 buyers and 12,000 visitors to the show, organisers have said. The MICE industry exhibition featured highlights of latest innovations, such as fresh effort...