CloserStill Media has today announced the acquisition of Technology For Marketing (TFM), eCommerce Expo, the Care Show and Top 50 Companies from UBM.
The organiser has partnered with Graeme Howe and Justin Opie to run the technology portfolio of TFM, eCommerce Expo and the Top 50.
Howe and Opie formerly owned IMP events from where they launched a number of technology events including Adtech UK in 2006 (subsequently acquired by DMG) and eCommerce Expo in 2006. After several years of rapid growth, UBM acquired eCommerce Expo as it fitted well with its other customer tech events including TFM.
Howe commented: “We are delighted to partner with the team at CloserStill who have an incredible track record of investing in and operating award-winning exhibitions in related sectors and we share a common vision for the potential and importance of the event.”
TFM and eCommerce expo takes place on 27-28 September at Olympia. Educational content will form the heart of a refreshed proposition for the event and to make it more appealing and relevant for its audience of senior buyers.
“This is an exciting investment for us all. Between us, the team now running TFM and eCommerce expo have been responsible for running some of the UK’s fastest growing technology events over the last two decades. Our combined experience, sector knowledge and significant commercial and marketing resources will be focussed on delivering for both exhibitors and the audiences for these powerful brands,” said Alexia Maycock, marketing director of CloserStill.
In the healthcare sector, The Care Show (10-11 October at the NEC) also joins CloserStill Media’s portfolio. The event is one of the UK’s dedicated exhibition for the residential and domiciliary care sector.
“We understand the dynamics of the care sector and especially the challenges it faces. We are honoured and excited to be given the opportunity to apply the experience and expertise of our large and passionate healthcare team to maintain the Care Show’s leadership position in the sector,” said Michael Westcott, CloserStill Media director.
Westcott continued: “We are committed to investing in the Care Show at the NEC in Birmingham to ensure the show remains a relevant and important resource for learning, networking and trading for operators, providers and local authorities who have come to rely on the show to help them navigate the challenges confronting the care sector. We want to assist the sector by sign-posting opportunities, showcase innovation and ideas to improve efficiency, drive profitability and maintain high standards of care to patients and customers across the system.”
The CloserStill Media boss said the existing teams on all the events will be joining the company and “we look forward to working with them to take these events to the next level”.
Mayfield Merger Strategies acted as adviser to CloserStill Media.