Home TypeNews Vivid Experience and NEC sign 10-year renewal deal

Vivid Experience and NEC sign 10-year renewal deal

by Martin Fullard

Vivid Experience will be transporting visitors to Moroccan Fire Nights this festive season, having re-contracted their ‘Christmas Party World’ at the NEC until 2029.

The partnership has been operating the Christmas party space annually since 2013, with 200,000 guests to date enjoying Vivid’s trademark themed party environments.

Parties take in the entire of Hall 1 at the NEC with around 14,000sqm of flexible event space, expanding or decreasing in size to accommodate exclusive clients of between 750 – 2500 guests, as well as mixed party nights with tables of up to 10.

Richard Longhill, MD of Vivid Experience said: “We’ve had an extremely successful seven years with the NEC thus far.  Having originally been based in Hall 12, the popularity of our party nights meant we’ve been able to expand and move to an even larger space within the same venue.  The ceiling height of Hall 1 has allowed us to push boundaries of creativity and design and maintain our position as the ultimate Christmas party destination.  I’m excited to see what we can achieve in the future with the support of the NEC team.”

Kathy Male, account director at the NEC added: “Christmas Party World has proven to be a fantastic opportunity for the NEC, with Richard and the Vivid team utilising our flexible space and maximising its potential with every new concept.  We’ve developed a strong working relationship, teaming unique party environments with a venue that has unparalleled connectivity to deliver thousands of visitors to the NEC every festive season.”

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