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VisitScotland announces launch of new campaign

by Olivia Powell

VisitScotland Business Events has today, 22 March, launched its latest campaign ‘Journey to Change’, which aims to showcase “how business events can drive social and economic transformation”.

Journey to Change is aligned with the United Nations Sustainable Development goals and aims to demonstrate the impact that business events can have in helping to tackle global challenges, including climate change, eradicating poverty and access to renewable energy sources in remote areas.

Research undertaken by the VisitScotland Business Events team has shown that a destination’s reputation for tackling issues like climate change and human rights is becoming increasingly important to organisers.

During the campaign, VisitScotland Business Events will work with partners and clients to highlight the innovation, skills and developments taking place within Scotland that have the potential to tackle environmental, economic and societal challenges in the country and other global destinations.

Rory Archibald, associations and sectors, VisitScotland Business Event, said: “The team and I are passionate about Scotland and the business events community being a driver for change. We have some incredible partners and organisations across the country that are researching and creating solutions to challenges we face globally, and we want to shine a light on these projects. We believe business events, by bring people together, to see eye to eye, are a key driver in tackling climate change; they are a voice for human rights; they are a leader in the global journey to change.”

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