Home Coronavirus Updates The UK’s biggest B2C show moves to 2021

The UK’s biggest B2C show moves to 2021

by Saul Leese

Media 10, the organisers behind The Ideal Home Show, have issued a statement to stakeholders informing them that the show will not take place this July.

‘Following the UK Government’s recent announcement and guidelines with regards to our exit from the current period of lockdown, we feel running an event in July is simply not viable.  The safety and wellbeing of our staff, exhibitors, sponsors, visitors, partners, and contractors is of the utmost importance to us, and the protection and prevention of harm to all involved is vital.’

Lee Newton, CEO, Media 10, told EN today, 20 May: “The Ideal Home Show has been successfully running now for over 112 years, to date and it has survived two world wars, many recessions and depressions, stock market crashes, snow storms, floods, heatwaves, Labour and Conservative governments and even no government.

“It has been running when our nation has experienced Punk Rock, Mad Cow Disease, The Falklands War, national strikes, venue price hikes, the congestion charge, the Boris Bike and the creation of the internet. It was even bombed by the IRA in 1976. But like any great institutions it is organic and relies very much on what is happening around it. We have to know when to change, when to put things on hold, and prepare for a new future. Don’t panic, the Ideal Home Show has only been furloughed right now, and it will be back in all its glory next year.”

Ideal Home Show at Olympia.
21/03/2018…Photograph by Sam Frost…©2018…samfrostphotos.com…

The show was originally scheduled to take place at Olympia London on 27 March, 2020 but was forced to postpone to 25 July following the outbreak. The event is now scheduled to take place from 26 March- 11 April 2021.




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