With a recent acquisition by ITE Group (now Hyve Group), these are exciting times for niche fashion event Scoop. EN caught up with founder Karen Radley to learn more.
How did Scoop get started?
I come from a fashion background. Third generation in fashion, manufacturing and retailing – always focusing on premium and contemporary designers. For many years I felt there should be a smaller, niche designer trade show and Scoop was born…I launched in February 2011 with just eight weeks preparation and it still gives me the same joy as when I first started.
What kind of audience does the show attract?
Scoop attracts buyers from across the UK and internationally including premium department stores such as Harvey Nichols, Harrods and Net-A-Porter well as independent boutiques such as The Hambledon, The Dressing Room, Precious London, Jules B and Young Ideas. We also see buyers travel from Ireland each season from stores such as Olori and Arnotts. Each designer at Scoop is handpicked to create a unique selection of womenswear clothing, footwear, accessories and lifestyle labels to meet buyer’s needs. The exclusive sought-after edit of established fashion collections and emerging international designers sees many selecting Scoop as their only trade platform.
What makes it different from other trade shows?
Scoop is unique to any other trade event in Europe as it is set in one of London’s most contemporary art galleries, The Saatchi Gallery. With an impressive line-up of the finest premium collections, Scoop is famed for its unique aesthetic and offers visitors a unique and bespoke buying environment to discover a host of the new season collections.
Why the Saatchi Gallery?
The Saatchi Gallery is one of London’s coolest art galleries in the heart of Chelsea. The gallery presents a wonderful opportunity to exhibit contemporary designer collections against the backdrop of a contemporary artistic venue – each season presents a wonderful challenge to curate Scoop‘s designers around iconic work. The show prides itself on developing a wonderful atmosphere where serious orders are written in a creative curated setting. I believe fashion runs hand in hand with art, so the gallery was an obvious choice. The galleries within the Saatchi lend themselves well to exhibiting collections, when you turn every corner there is a surprise for our visitors!
How has it evolved since launching in 2011?
Our first show was in February 2011 with 40 designers exhibiting. Scoop’s SS20 edition saw 250 designers from both the UK and internationally exhibit. Our visitor base has grown dramatically with Scoop firmly placed on the buying calendar. With a wider ITE fashion portfolio immediate changes have included complimentary taxis between Scoop and Pure London at Olympia London, which has been welcomed and widely used by visitors.
How did the most recent event go?
We celebrated a highly successful show with buyers and retailers attending from across the UK and Europe. Exclusivity is at the heart of Scoop’s luxury offering, giving visitors access to designers, labels and collections unavailable anywhere else. This season we had over 250 hand-picked UK and international designer collections who showed their new collections, many using Scoop as their only seasonal selling platform.
This season we also collaborated with designer by Ratti S.p.A. Como to pay homage to this year’s fabulous Met Gala in New York, ‘Camp: Notes on Fashion’. The stunning vibrant print was seen as a backdrop to the show.
What are the plans for the Old Billingsgate edition?
For one season only, Scoop in the City will be taking over Old Billingsgate Market, London for the February 2020 edition of the show as the Saatchi Gallery hosts an exhibition of 150 original artefacts from Tutankhamun’s tomb. Taking place on 9 – 11 February 2020, the beautiful building will be dramatically transformed into a fashion destination for AW20/21 collections.
What does the future hold for the show?
Scoop will continue to be the must-visit show for premium UK and international buyers from both independent boutiques and department stores. Every season the exhibition at the gallery changes and so does Scoop, always refreshed with an element of surprise.