Haymarket Media Group has announced that The Clothes Show will leave the NEC after 27 years and move to Liverpool for 2017.
The show will be rebranded as part of the move, with new features and a new approach to the visitor experience. It will take over the entire ACC Liverpool complex, along with holding events across the city.
Maryam Hamizadeh, director of exhibitions at Haymarket, said: “We are excited to announce our plans for 2017 and the launch of British Style Collective presented by The Clothes Show.
“We would like to thank the NEC and all of their staff who have worked on The Clothes Show event over the past 27 years making it into the success it is today.
“We will maintain The Clothes Show brand heritage and authority as the market-leading consumer fashion and beauty exhibition, but refreshed to represent a new era and visitor experience. We look forward to welcoming our visitors to Liverpool at the new show.”
Kathryn James, managing director, conventions and exhibitions, at the NEC added: “We are proud to have contributed to the success of The Clothes Show and to have hosted such a significant event in popular culture over the last 27 years.
“As one of the flagship events of the 73 public shows we host annually, we will be working with Haymarket to ensure December’s The Clothes Show is a resounding success. We wish Haymarket the best of luck in their new endeavour in Liverpool.”
This year’s event will take place on 2-6 December at the NEC and will feature catwalks, expert panels and the Alcatel Fashion Theatre.