Tarsus Group has acquired a further 25 per cent stake in the China (Shenzhen) International Brand Underwear Fair (“SIUF”), giving it control of the business and taking its total interest to 75 per cent.
SIUF was launched in 2006 and is the largest exhibition in the Asia Pacific market for underwear and intimate apparel. Held annually at the Shenzhen Exhibition and Conference Centre in the Pearl River Delta area of South China.
In 2017 the event hosted over 825 exhibitors covering 73,000sqm. The event is endorsed by official bodies in the region including the China Knitting Industrial Association and Guangdong Textile Association.