International trade show organiser Tarsus Group and E.J. Krause & Associates (EJK) have announced an agreement to expand their 50 per cent joint venture in Mexico. The agreement sees both companies owning all EJK Mexico’s event portfolio through the expanded EJK TARSUS JV.
The EJK TARSUS joint venture was established in 2013. Initially, it run two leading events in Mexico: Plastimagen (plastics industry) and Expo Manufactura (metalworking/ manufacturing). These events have delivered strong growth since the formation of the EJK TARSUS joint venture, with Expo Manufactura achieving a record performance in February 2017, and bookings for Plastimagen 2017 ahead of its previous edition.
In this latest agreement the EJK TARSUS joint venture gains nine further events in Mexico from EJK. These new events include shows such as Mexico Wind Power (energy), Green Expo (environmental energy and waste), EBIO (beauty and cosmetics), Intertraffic (traffic and road infrastructure) and Expo Produccion (textiles).
Douglas Emslie, Tarsus Group managing director, commented: “Mexico remains a large and fast-growing market. This agreement enables Tarsus to acquire a 50 per cent stake in the remaining EJ Krause portfolio in Mexico – building on our successful relationship over the last four years. I am excited to grow this leading Mexican event portfolio and we will continue to launch collaborative replications of Tarsus’ brands in Mexico, following the successful replications to date.”
The transaction will result in the joint venture being the largest international exhibition company in Mexico, a relatively fragmented but high growth emerging market.
EJK has been one of the major international organisers in Mexico for the past 25 years, and is also one of the largest privately held exhibition companies in the world. Headquartered in the US, EJK has a growing portfolio of over 40 events in 14 different industries.
Ned Krause, E.J. Krause & Associates CEO, concluded: “We see this partnership as a vehicle to expand our position in the rapidly growing Mexican marketplace. We are excited build on the success of our existing relationship with Tarsus. Together we can continue to develop new events, expand our footprint, and be a formable force in the market.”