Richard Kearsey examines some ways to build an effective brand strategy for your next trade show. Set a goal The first…
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Six ways to leverage technology for flawless event planning
by Stuart Woodby Stuart WoodTrish King, Director of Events at Wrike, provides some tips for how technology and automation can smooth the event planning process. …
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Chloe Richardson, freelance exhibition sales strategist & linguist, refutes the notion that sales is a career dominated by men. Over the…
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Richard Kearsey of Emerald Colour investigates the impact social media has had on stand designs across the exhibitions industry. Social media…
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Ian Taylor, venue sales director for conventions and exhibitions at the NEC Group, on the changes taking place in the Midlands. …
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Dan Elliott, national sales manager at Center Parcs, says we should all remember the importance of wellbeing in our working lives. …
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In his regular In Any Event column, Jamie Vaughan, head of European sales at Cvent, gives his dos and don’ts to exhibitors…
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Simon Clayton, chief ideas officer, RefTech, explores the significance of the recent fines slapped on British Airways and Marriott. In the…
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In recent years augmented reality has convincingly hit the mainstream, but what does this mean for the events industry? Organisers are…
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Mykyta Fastovets, CTO at Expoplatform, asks: is technology bringing hosted buyer programmes within the reach of smaller organisers? A successful hosted buyer…