Farnborough International Exhibition and Conference Centre (FIECC) has announced it has met 50% of its target sales for the year ahead, four weeks into 2019.
Sales growth is matched by a growing team, with new appointments including Oliver Newton appointed exhibition sales manager, Alison Jenkins as venue account manager, and Lucie Baldock as venue account executive.
Michael Watton, venue director, commented: “The new Hall 1 experienced a very successful launch year, which is a great endorsement of the quality of this facility and the value it delivers. It is an inspiring location for events that engage and motivate.
“This is a competitive industry and we need to continue working hard in order to build on what has been achieved. This means continuing to delight organisers and capitalising on our location in the heart of the sci:tech corridor with access to the UK’s most affluent population working in internationally competitive industries.”
The £30m Hall 1, which opened in March 2018, has attracted launches, geo clones and exhibition wins, alongside a raft of major conferences and live events.
It has also enabled existing events to grow. Screwfix, for example, a long-term exhibitor at FIECC’s Hall 5 grew from a 8,000sqm show to a 12,500sqm, resulting in rise in exhibitor numbers from 14,000 to 23,000.
FIECC’s Hall 1 was also used as a location for a number of big-budget features films in 2018. Its 12,500sqm exhibition hall, considerable outdoor space and private location hit key criteria for location managers. Increasing links to the filming industry is a strategic objective for the team.