The British Tourism & Travel Show (BTTS) has announced that it will welcome experts from VisitEngland, AGTO, Tourism Alliance, Tourism for All, the Confederation of Passenger Transport UK, Green Bus and Coach, and Travlaw to its business seminar line-up.
The event is reportedly the UK and Ireland’s biggest domestic travel and tourism trade show, and includes features such as a programme of keynotes and panel sessions on a range of topics from experiential tourism marketing strategies to sustainable coach tourism, and new travel legislation to post-Brexit tourism opportunities.
CEO of the Association of Group Travel Organisers (AGTO), Wendy Hartley-Scarff, said: “British Travel & Tourism Show is vital to the group travel market. It enables GTOs to source products and develop itineraries in a great environment of friendly and knowledgeable people, and it provides interesting, entertaining and thought-provoking seminars. A visit to BTTS is invaluable.”
Hartley-Scarff will be chairing the AGTO Question Time Panel.
New for 2020 is a headline keynote by Vicky Parr, business support manager at national tourism agency VisitEngland. Parr will be outlining the English tourism market, including some of the latest business performance trends, the current size and the value of the English tourism market, and talking about how VisitEngland’s business support resources can help tourism businesses grow, be more productive and legally compliant.
According to VisitBritain/VisitEngland’s latest domestic tourism stats, there has been significant growth in the short breaks/staycations market, whilst around £72bn was spent in England on day trips and overnight stays during the 2018-19 financial year.
Marketing Liverpool is looking forward to sharing their success stories, best practices and top tips for collaboration at British Tourism & Travel Show this year. A regular show exhibitor, they are hosting an exclusive Keynote panel on Music Tourism.
Music tourism is an example of how tourism businesses, destinations and attractions can work together to provide visitors with unique and memorable experiences – whether it’s festivals, live performances, musical theatre, concerts, or tours of iconic music landmarks. Liverpool has excelled in music tourism for decades, as the city is home to The Beatles and has been recognised as a ‘City of Music’ by the UN.
This session will feature Kevin McManus, head of UNESCO City of Music, Roag Best (brother of Pete Best, the original Beatles drummer) and owner of the Magical Beatles Museum, Julia Baird (John Lennon’s sister), honorary president of the newly-opened Strawberry Field project, and BBC Radio Merseyside presenter Paul Beesley, who’s also chair of The Association of Liverpool Tour Guides.
In addition to this, there will be a number of experts speaking on a variety of topics relevant to those in the travel and tourism sector.
Kurt Jansen, director of Tourism Alliance, will be exploring the challenges and opportunities facing the UK tourism industry when the country leaves the EU, whilst Gemma Wilson, commercial solicitor at Travlaw LLP, will be speaking on the key provisions of the Package Travel and Linked Travel Arrangements Regulations 2018.
Steven Salmon, international manager at the Confederation of Passenger Transport UK, will be discussing the impact of Brexit – including how it has changed/will change the opportunities available ‘over the water’ to British coach operators.
Raymond Veal, CEO of Tourism for All UK, will outline how businesses can tap into the growing accessible tourism market, including ideas and insights on how giving great service to disabled customers needn’t be as difficult – or as expensive – as you might think.
Anthony Rawlins, founder of Digital Visitor, will be explaining why marketing your tourism business as an experience is a key strategy for success, and, more importantly how to do it.
Plus, Steve Rooney, managing editor of Green Coach and Bus, will be talking about the UK government’s pledge to reach net zero emissions by 2050 and the challenges ahead for the coach tourism sector.
The British Tourism & Travel Show will take place at the NEC Birmingham from 25-26 March 2020.