Southampton Boat Show is encouraging the boating community is take part in a beach clean on Saturday 24 August.
The clean will take place at Weston Shore in the build-up to the Boat Show, which starts 13 September.
Show organiser British Marine has partnered with Friends of Weston Shore, Sea-Changers and The Green Blue on the project.
British Marine says it has made a number of environmental commitments in 2019 to reduce the environmental impact of the Southampton Boat Show.
This includes the introduction of water refill points around the event and the removal of all plastic bottles at catering outlets, as well as a continuation to move away from all single-use plastics, serve only sustainable fish and recycle waste wherever possible.
Dean Smith, British Marine commercial director, said: “Last year’s Show was our most eco-friendly yet and this year we’re proud to be entering the second year of our long-term pledge to promote the plight of our oceans and importantly, ensure that we keep our environmental impact to a minimum.
“The beach clean is one of our many initiatives taking place this year. It will give the community the opportunity to get out by the water, spend time together and do something positive for the environment.
“It’s estimated that the UK produces around 76kg of waste per person every year. With so much of this ending up in our oceans, it’s clear that more steps need to be taken to cut this down and we hope that our beach clean inspires others to make a difference.”