Home TopicEvents Smart Group reveals plans for London Ski and Snowboard Festival

Smart Group reveals plans for London Ski and Snowboard Festival

by Joe Gallop

Smart Group has revealed plans for its first edition of the London Ski and Snowboard Festival, having taken over the running from the Telegraph group.

The event will take place from 27-30 October at Smart Group’s flagship venue, Evolution London. It will host more than 120 exhibitors and 200 brands and will feature performances from professional ski and snowboard athletes.

The event will also feature an alpine food market, catwalk bar, children’s zone, yodelling karaoke and a parkour area with Olympic athletes. The event will also offer visitors the chance to try out skiing on a real snow practice slope.

Greg Lawson, Smart Group CEO, said: “Evolution London has been the host venue of the Ski Show since 2016, so it seemed like the perfect opportunity to carry on the legacy when the previous operators ceased operation.

“In addition to a great exhibition we are creating a spontaneous party atmosphere. We will be bringing together world resorts, tour operators, top ski brands and combining the more traditional elements with theatrics, light shows, live music, dancers and much more.

“In our first year, we are aiming to attract 16,000 visitors over the four days. We have been able to expand our reach across all channels by working with new media partners, and by diversifying who we are targeting so we can bring new audiences to the event.”

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