Home TopicEvents Rise in visitors for co-located TFM, ad:tech and eCommerce Expo under CloserStill

Rise in visitors for co-located TFM, ad:tech and eCommerce Expo under CloserStill

by Nicola Macdonald

CloserStill events Technology for Marketing, eCommerce Expo & ad:tech London 2018 welcomed a record 12,000 business leaders and industry experts to Olympia London on 26-27 September.

This is the first time the three long established brands have co-located, bringing together the worlds of marketing, eCommerce and advertising.

These three hallmark shows, all acquired between September and December in 2017, have been completely rebranded over the last 12 months, creating one of the largest digital events anywhere in the UK, across three growing industries.

Setting a new record for these events, the audience increased on 2017 by 26 per cent overall. The shows included 11 theatres, hosting over 300 thought leaders and practitioners, offering unrivalled insight into the latest innovations and use cases in the market.

The exhibition floor in Olympia’s National hall, hosted over 250 leading suppliers including IBM, Amazon Business, Magento, Adestra, Royal Mail and Barclay Card.

Graeme Howe, managing director said: “After originally launching eCommerce Expo and Technology for Marketing, I now have the privilege of driving these events to the next level almost a decade later.

“CloserStill’s vision with this portfolio was truly realised today. We have seen record-breaking sales and attendance numbers, as the result of an incredible rebrand and the tireless efforts of the CloserStill team across each and every department. This is the highest quality audience these events have ever seen – what a statement it’s made!”

CloserStill is now looking ahead to the launch of the inaugural eCommerce Expo Asia, set to be one of the leading eCommerce events in South East Asia. Over 1,500 delegates are expected to descend on Marina Bay Sands in Singapore on 10–11 October 2018.

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