Print technology brand Ricoh have selected WRG, the live and experiential division of The Creative Group, to support their presence at drupa 2020.
WRG will be designing and building Ricoh’s physical presence at the event in addition to creating and designing a multi-channel campaign to promote the stand. WRG will also be designing a campaign that will also be used for Ricoh’s global production print communications for the next four years.
Marketing and communications manager, commercial and industrial printing group, at Ricoh Europe, John Blyth, said: “WRG retained this project with a bold design and campaign direction which perfectly tapped into the confidence we have in our market-leading products and services. We’re delighted to work with them again given drupa 2020 is so strategically important in how we work with our clients and partners on their future print journeys.”
Ricoh first worked with WRG for IPEX in 2010, then employed the agency for its presence at drupa in both 2012 and 2016. WRG’s work for Ricoh’s presence at drupa 2020 will expand on the ‘Open New Worlds’ messaging, framing and communications platform first revealed at drupa 2016. WRG aims to take the campaign to the next level.
Group client engagement director at WRG, Ben Atherton, said: “Increasingly, clients want an integrated approach to solving their communications challenges and everyone on the team at WRG worked with that in mind when creating our response to Ricoh’s brief. The insight, strong experiential design and messages will strongly resonate with Ricoh’s audience and really make an impact at the show and beyond.”