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Record numbers expected at National Wedding Fayre in Coventry

by Joe Gallop

The National Wedding Fayre is expecting record numbers of over 5,000 when the event comes to Coventry Building Society Arena on 19-20 February.

The event will attract over 125 exhibitors from across the wedding planning industry, including bridal experts, suit specialists and people to support with planning a honeymoon abroad.

It will also see industry expert guests speakers to support couples planning their wedding with guidance on topics such as how to create invitations and how to choose the right gown.

The National Wedding Fayre was first held at Coventry Building Society Arena in 2013 and has more than doubled in size since its debut.

The event’s organiser Wayne Littlewood, from Coventry, also runs a series of smaller shows around Warwickshire and the West Midlands throughout the year.

Littlewood said that attendances at the smaller shows have hit record levels and that couples are now looking to spend more on weddings than before the pandemic.

“Our smaller shows have been a huge success in recent months and we have actually seen attendance numbers more than double our normal level,” he said.

“This could be in part down to there being more weddings than ever before currently, as we continue to work through the backlog caused by the pandemic.

“There has definitely been a change in spending patterns too and we are actually seeing that budgets have increased. This means we are seeing couples looking for more extravagant things for their special day, be that a horse and cart, a dove release or really pushing the boundaries on their venue.

“For our industry, the National Wedding Fayre will be a great opportunity to bring us all together after two years away from a big wedding show. It’s been a really difficult period for everyone involved in the industry and this is a chance to celebrate how strongly the sector is bouncing back.

“To be back at Coventry Building Society Arena is fantastic for us. It’s a venue we are proud to call home and one we hope to continue to expand our show at over the coming years.”

Paul Michael, commercial director at Coventry Building Society Arena, added: “The Arena has been with the show all the way over the last nine years as it has expanded and we are pleased that the National Wedding Fayre will be back with us in 2022.

“Our flexible, state-of-the-art facilities and ideal location makes Coventry Building Society Arena the ideal venue for this kind of show and we have developed expertise in delivering shows of this type – with great results for organisers, exhibitors and visitors.”

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