Fashion festival Pure London has announced that the menswear section of Moda, Moda Gent, will re-locate to Pure London for the 2019 show.
Pure London takes place at London Olympia from the 10-12 February 2019. The trade fashion event offers buyers the opportunity to discover collections launching for the season ahead.
The move comes following the sale of Pure London to the ITE Group, and aims to present a stronger menswear offering in London. It hopes to continue Pure London’s long-term strategy to create a unified Festival of Fashion, delivering collaborative solutions to meet buyer’s needs across all sectors.
Since its launch in 2016 Pure Man has grown rapidly, and now features its own entrance, showcasing over 100 new and existing menswear brands. These offer everything from classic to cutting edge menswear, sportswear and accessories.
Adam Gough, head of menswear at Pure London says: “We are excited to welcome Moda Gent to Pure Man from next season. With the menswear market projected to grow by 30% to £15bn by 2021, the re-location of Moda Gent will give buyers more choice and a platform to discover mid to high-end menswear brands, emerging designers, trend-led designs, back-to-basics essentials, accessories and footwear all under one roof.”
Moda Gent event director Silvia Collins commented: “We’ve enjoyed huge success with menswear at Moda over the years, but as the market changes so do the demands of our brands. New business is at the top of everyone’s agenda at the moment, and exhibitors have been asking us for an event in London for some time.
“With Pure Man now part of the ITE portfolio, this is finally possible. The show will offer menswear brands access to a fresh audience of both domestic and international buyers.”