Home TypeInternational PRYSM Group to launch 11 new shows, open 16 new offices

PRYSM Group to launch 11 new shows, open 16 new offices

by Stuart Wood

The PRYSM Group, a UK-based exhibition organiser, has announced plans to expand internationally with 11 new shows and the creation of 40 new positions.

PRYSM Group says it will be opening 16 global offices in the next nine months as the company expands into four new divisions, on a mission to become “the largest tradeshow organiser in the world”.

The company says it has experienced “rapid revenue growth” over the last 12 months despite the pandemic, on the back of its White Label World Expo (which focuses on online retail sourcing) and Natural Disaster Expo.

PRYSM says that White Label World Expo has been fuelled by the online retail industry boom, and the Natural Disasters Expo has almost sold out in Miami and Singapore, with the need for showcasing disaster solutions as crucial as ever.

PRYSM has already opened the first wave of new offices in London and Austin, Texas (each with a team of 20 sales staff), Singapore, Grand Cayman, Miami, California and New York are to follow imminently, and the company is rapidly recruiting for all locations.

Tom Borthen, PRYSM Group CEO said: “We believe that we have the knowledge, ability and probably most importantly the only possible economic era to jump from moderate obscurity to becoming the largest tradeshow organiser in the world. As brave a statement as that maybe we really do have a blueprint to back this up. The starting point is having an outstanding management structure which we have broken up into four main divisions headed up by Christian Yandell, Eddy Lawrance, Nick Woore and James Berryman.”

Christian Yandell who will head up a new division called Fortem CY, added: “The calibre of sales candidates in the new London office is as good as we’ve ever experienced, we are taking advantage of the situation and recruiting heavily with a strong emphasis on multilingual individuals.”


Pictured: White Label Expo in Las Vegas

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