Further details of the pilot business event at ACC Liverpool (pictured) have been released.
The Good Business Festival, which is the sole business event pilot as part of the Event Research Programme, will take place on 28 April.
The event will include lateral flow testing for delegates before and after the event, but crucially no form of vaccine certification will be required.
Yet, the 1,000-delegate event will be a conference in its own right, with organisers revealing more about the actual content on the day. The pilot event will also see the launch of The Good Business Festival main event taking place 7-9 July at venues across the Liverpool City Region.
Change Business for Good will feature discussions about how health, growth and social recovery are intrinsically linked to business as we move out of lockdown and examine how businesses can drive future success without returning to old habits that harm our environment, increase inequality and fail to ‘level-up’ our regions.
The three-day event in July we include event partner Google offering digital skills training through Digital Garage; L’Oréal UK and Ireland is launching the L’Oréal Beauty Tech For Good Challenge to find and support the UK and Ireland’s most innovative start-ups; Innocent will be running The Big Grow from an allotment at Knowsley Safari, an initiative to get kids growing their own veg at school, helping thousands of schools to get free growing resources.
With the UK hosting COP26 in Glasgow in November this year, The Good Business Festival will further examine the climate crisis. The festival programme will focus on a sustainable and ethical recovery and resilience that helps tackle inequalities, as well as creating positive impact on people and our planet and levelling-up the nation.
Tickets for the July Festival will be available from late April for a small donation to local charities in the Liverpool City Region.
The event is a publicly funded, not-for-profit event and commissioned and funded by the Liverpool City Region Combined Authority. The festival curated by Culture Liverpool and creative agency Hemingway Design, with a focus on uniting business, civil society and consumers in a collective effort to tackle the biggest challenges facing our world.
Faye Dyer, managing director of The ACC Liverpool Group, said: “We are pleased to be hosting the first live business event in the UK following the latest lockdown and it will be fantastic to be able to open our doors to 1,000 delegates for the first time since last March.
“This follows covid SMART testing which was piloted at a smaller business conference at our venue in December, showing that once again Liverpool is leading the way in supporting efforts to reignite business events which remain vital for economic recovery.”
Frank Rogers, chief executive, Liverpool City Region Combined Authority added: “We welcome the news that a precursor event to the Good Business Festival is being hosted here in the Liverpool City Region as part of the government’s Events Research Programme pilot scheme. We’re pleased that the Combined Authority is able to help play a role in the science-led research around the reopening of the live events sector, which is so vital to our city region economy.
“The Coronavirus pandemic has dealt a hammer blow to people and businesses across our region and around the world but, with the rollout of vaccines gathering pace, there is now hope that the end is in sight.
“As we look now to recovery there is the opportunity to think again about the kind of city region, and world, we want to build and the Good Business Festival is the perfect platform to discuss these ideas.”