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Office* rebrands as The PA Show

by Paul Colston

EN publisher  and event organiser Mash Media has announced that PA and office manager trade event Office* has been re-launched as The PA Show with immediate effect.

The show will run at Olympia London, 26-27 February 2019 and again co-locate with International Confex and Event Production Show.

The two-day exhibition is dedicated to the development and education of PAs, EAs and of employees in executive support roles, and fostering the growing market of Virtual Assistants.

Liz Agostini, newly re-appointed event director, commented: “Office* has been a tremendous success for many years and has cultivated a strong support group within the market that has enjoyed key training, education, networking and new business opportunities. The role of the PA and those in executive support roles has changed immensely over recent years to position these staff into essential roles in every business.

“The PA of today plays an active role in significant company decisions on purchasing, office environment, events and helping shape the future of the business, whilst also providing valuable support to senior management. We feel, and the market has spoken as well, that as the only two-day exhibition dedicated to this market in the UK, the time is right for the name of the show to be dedicated to them directly.

“Whilst we have exciting plans for the look and feel of the show and how we make the event more interactive for our visitors, the core elements of high quality CPD training and aspirational key note presentations will remain. Having run the show for two years under the Office* name, we are looking forward to showing what the show can become over the next few years.”

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