New company National Game Fair Ltd, has been set up to facilitate the running of The Game Fair 2016, which was last month announced as cancelled.
EN reported that the Country Land and Business Association (CLA) would no longer run the CLA Game Fair, due to insufficient income generated.
Director general of the CLA, Helen Woolley said it was a difficult decision for the “well loved event” that has been running since 1958, but one the CLA had to take.
The new team who have secured the future of the 58th edition of The Game Fair is headed up managing director James Gower who has over 30 years’ experience in the events business.
He will be joined on the board by Jon Fellows and Andy Stevens who between them own TRMG Limited, the specialist event programme and showguide publisher which has published the official showguide for the CLA Game Fair since 2010.
The business will be run out of TRMG’s headquarters in Hatfield.
“The Game Fair is one of the great British institutions and along with many we were alarmed to see that is had been postponed for review,” Gower told EN.
“The event had been incredibly well attended and was still securing substantial revenues. As with many events in the ownership of trade organisations, the event was carrying very substantial costs there were tangential to the core event.
“We have been incredible fortunate to secure the hugely experienced team behind The Game Fair and to move quickly to the extent that the venue and most elements have remained seamlessly in tact.”
Next year’s event has been confirmed for 29-31 July 2016 at Ragley Hall, Warwickshire.
Tony Wall, event director of The Game Fair, said: “Following the devastating news the CLA announced last month we are all, as a team, delighted to be part of the continuation of The Game Fair. The continued encouragement from sponsors, industry stakeholders and the shooting community has been overwhelming to continue this countryside institution. We will look forward to seeing everyone come together to show their support for this incredible and historic event.”
Got a story for EN? Email Annie Byrne