The fifth annual National Exhibitor Masterclass, an initiative which provides sales and marketing training for exhibitors, took place at the NEC on 18 July.
The one-day conference attracted more than 360 delegates from around the country and covered everything from the powers of persuasion and sales techniques to social media and more.
More than 30 AEO members took advantage of the opportunity to send their customers along for a full day of learning and networking for free.
Chris Skeith (pictured right), chief executive of the AEO, said: ‘’This is a fantastic initiative that continues to drive value back to the members and their customers year on year. The feedback has been phenomenal, the best in the events’ five year history, which reinforces what a great investment of time this event is for our delegates. We’ve already spoken to many who are looking forward to putting their new exhibiting skills into practice. We couldn’t ask for much more than that!”
Kathryn James (pictured left), managing director, NEC Group Conventions and Exhibitions, added: “Masterclass is a real lesson in the art of exhibiting and a brilliant channel to support the exhibitor community. This year had a packed schedule with fantastic thought-provoking and useful content.
“If the past is any prediction of the future, exhibitors don’t just walk away from the Masterclass with information, but genuine ideas that will help them supercharge their exhibiting and inspiration to help them to grow their business.”
The next Exhibitor Masterclass is due to take place at ExCeL London on 23 November.