International contractor Melville is launching a new strategy in April 2010 designed to bridge gaps between exhibitor and contractor relationships.
Named Prism, Melville will integrate its departments, including furniture, design and build and electrical into one central unit, with staff across all divisions trained to handle any query.
“Its time to make the exhibiting process even easier for exhibitors, so offering a ‘one call covers all’ service was the first step to realising Prism,” says corporate marketing manager, Stuart Gibson. “We also wanted to offer additional value by offering pre- and post show advice, plus options for live ‘at the show’ interaction.”
Among the initiatives provided will be the centralised call centre, an online live messenger service and initiatives to help with return on investment.