Home TopicEvents Mash Media celebrates successful shows at ExCeL London

Mash Media celebrates successful shows at ExCeL London

by Olivia Powell

This year, Mash Media shows International Confex, The Event Production Show and The PA Show coincided with Mash Media’s 25th Birthday (25 February 2020), and the shows did not disappoint.

For the first time, all three shows were held concurrently at ExCeL London, and the change in location had a positive impact on attendees and exhibitors alike and there was a more fluid experience for delegates who wished to see more than one show hall.

All three shows had record exhibitor engagement with all showing growth in exhibitor numbers. The quality of seminars, displays and exhibitors this year were also improved, with a palpable buzz across the show floor.

With the unknowns associated with a large location move, marketing for the events was crucial to maintain and grow core audiences. Working in partnership with industry associations, media stakeholders, and new technology agreements throughout the events industry ensured that the move, and the quality of the event, were communicated across the industry.

International Confex delivered strong results, consistent versus last year, with more than 7,500 unique event professionals attending over the two days.

Event director for International Confex, Duncan Custerson, said: ‘’We are absolutely delighted with the positive feedback from International Confex 2020. Our exhibitors really ‘scaled up’ in tune with the venue move to London ExCel. The new venue also gave us the opportunity to truly maximise the co-location of the three shows (The PA Show, EPS and International Confex), and the visitor flow really worked. What really stood out for me was the volume of relevant content we managed to deliver, and high attendee levels to every single one is testament to their industry value.

“Moving any exhibition is daunting but having made this transition and maintained such high attendance gives us the confidence to develop the show further, and really hit the ground running for 2021. We’re very proud of the shows and the teamwork that delivered three successful events and with over 60 per cent reserved already on the 2021 floorplan our exhibitors and sponsors seem to agree.’’

The Event Production Show saw strong growth in attendee numbers with a 7 per cent growth on last year and total unique attendees of over 6,500 over the two days.

The PA Show had one of its best years since Mash Media took over the event four years ago. Attendance for the show was up in all areas, most notably in unique attendance figures which experienced a 34 per cent increase compared to last year, with the show welcoming over 5,000 attendees.

Portfolio director for the Event Production Show and The PA Show, Mike Sherrard, said: “It was fantastic to see the hard work of the show team, speakers and exhibitors rewarded by such highly engaged shows.  The quality of exhibits was extremely high and this helped deliver events that our visitors really enjoyed.  It was excellent to see the power of EPS and The PA Show in full flow.  We are already deep in planning to carry on this success at ExCeL London in 2021”

On the overall success of the three events, Julian Agostini, managing director at Mash Media, said: “It couldn’t have been better planned. Literally, to the day, the shows opened at a new location on our 25th anniversary and I am so proud of what Mash has become and the quality of the shows this year. I have received many congratulatory emails and you only need to go on our social channels to see how well received the shows have been this year and we can’t wait to be back there again next year for an even bigger event. How can you not love and get excited about the events industry?”

International Confex, The Event Production Show and The PA Show will take place on from 2-3 March 2021 at ExCeL London.

Photo supplied by Aniseed Photography.

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