Home Coronavirus Updates Manchester Central partners with Sterling Event Group to launch new virtual event solution

Manchester Central partners with Sterling Event Group to launch new virtual event solution

by Olivia Powell

Manchester Central and Sterling Event Group have announced the launch of Live from the Auditorium, a virtual event solution that provides an interactive live streaming experience from a studio setting.

Housed within Manchester Central’s purpose-built auditorium, the solution is designed to facilitate an online or hybrid event.

The venue’s Covid-secure space allows businesses to host a small live audience at the venue, in line with current Government restrictions, whilst streaming content in real-time. Alternatively, content can be pre-recorded ready for broadcast at a later date.

The live studio experience is supported by Manchester Central’s in-house events team and the production crew at Sterling Event Group.

Shaun Hinds, chief executive at Manchester Central, said: “We’re really excited about the launch of our new Live from the Auditorium experience. During these extraordinary times, we believe it is even more vital for businesses to continue to communicate and engage with employees, customers and peers, and this experience offers them the opportunity to do just that from a ‘live’ studio setting, creating a fun, slick and professional virtual experience.

“The studio package includes sound, lighting, screens and live camera systems, all operated by a dedicated events and production team, providing clients with the reassurance that their live broadcast will be of the highest quality, will be engaging and will run smoothly from start to finish – eliminating the risk of technical difficulties that are, more often than not, experienced during video calls!

“It’s the perfect way to bring people together to learn and do business in a time when, unfortunately, the events we know and love can’t take place.

“We’re delighted to offer an alternative solution at a time when live event capacities are limited, and we’re confident that this virtual solution will be a great addition to our live event services going forward.”

Richard Bowden, managing director at Sterling Event Group said: “We are delighted to partner with Manchester Central to offer a turnkey solution that enables event organisers the opportunity to deliver slick and engaging virtual or hybrid events.

“The purpose-built auditorium offers immense flexibility from a production perspective allowing us to facilitate a wide range of presentation styles and set designs.”

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