Malvern Showground’s Severn Hall exhibition facility will receive a face-lift this year with a new glass atrium, two-storey accommodation and built-in communication system.
The extension will add 600sqm to the hall, bringing the total area to 3,000sqm including the Food for Thought Café at the south end. The project is due to be completed in time for the Malvern Autumn Show from 24 to 25 September.
“The new extension will increase the capacity of Severn Hall considerably,” said Three Counties Agricultural Society chief executive Nick Vincent. “This is good news for events and businesses hiring it already, because it will offer them greater flexibility. We believe it will also attract new clientele, and possibly new visitors, to the region in the future, which is good for the town and ultimately the country.”
Additions to Malvern Showground’s calendar include the Energy Now Expo and the Stitch and Creative Crafts Show.
“In order to attract more prestigious events like these, we must stay in tune with customer requirements and upgrade facilities on a regular basis,” added Vincent.
This year’s Malvern Spring Gardening Show had several new features including themed gardens and live events.
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