Informa Exhibitions is partnering with British Marine to relaunch the London On-Water show at London’s St Katherine Docks as the London Yacht Show.
British Marine announced the partnership with Informa Exhibitions, along with the launch of the British Marine Expo in Southampton, earlier this year following the unexpected cancellation of the long-running London Boat Show.
“We’ve taken this show on for what it can be, not what it is,” says Andrew Williams, president of maritime for Informa Exhibitions, told Marine Boat & Yachting. “Our decision to partner with British Marine stems from our desire to work very closely with the industry.
“We’re not looking to compete with the Southampton Boat Show, this will be a focussed event aimed at the luxury end of the market.”