Diversified Communications has announced the appointment of Esha Elawadhi as event director of the London Design Fair.
Elawadhi was previously project director of multiple design events in the United Arab Emirates, including INDEX, Workspace, Surface Design and FIM.
It has also been announced that William Knight will join the fair as creative consultant. Knight is has led many design events and exhibitions in UK, and was previously the director of both 100% Design and Clerkenwell Design Week, as well as being deputy director of the London Design Festival.
The appointments have been made following the departure of Jimmy MacDonald, who has decided to leave the business after selling London Design Fair to Diversified Communications 18 months ago.
Managing director of Diversified Communications, Carsten Holm, said: “Jimmy has created a truly unique design event. The London Design Fair has become one of the most important design destinations of the year, and the place to find new, exciting designers and trends from around the world.
“We will miss Jimmy but with these new appointments and a solid, experienced team behind the show, we are in a strong position to build on the event’s exceptional reputation, and we look forward to working with the design community to take the event to the next level.”
Founder of the London Design Fair, Jimmy MacDonald, added: “14 years ago, I set out to create an event to provide a platform for the local and international design community. It has been my privilege to do just that with the support of many great team members and exhibitors. I am convinced that Diversified Communications will continue to invest in and develop the fair with an enthusiastic new team.”