The London Bike Show will return to ExCeL London this February, running from 23- 25. The event will be opened by Britain’s Greatest Olympian and Science in Sport ambassador, Sir Chris Hoy.
The show will again be bringing a vast array of features, special guests and the latest gear from leading cycling brands to appeal to road, mountain bike, urban and family cyclists.
Over 300 brands will be in attendance, including Boardman Bikes, Orange Bikes, Cannondale, Cervelo, Wattbike, Science in Sport and many more of cycling’s biggest brand names, as well as several large cycling retailers.
The organiser has said the Performance Theatre wil be packed full of special guest speakers from across the world of cycling. A full schedule for the theatre will be announced ahead of the show.
Previous guests have included Rachel Atherton, Steve Peat, David Millar, Sir Chris Hoy and Sir Dave Brailsford, amongst others.
Air to the Throne
The UK’s biggest freeride mountain bike competition, Air to the Throne, will also be returning in 2018. This year’s competition has been awarded Gold FMB World Tour status, meaning this will be the first time the UK has hosted a competition at this level.
A new addition to the 2018 show is the Mountain Biking UK Lodge & Cinema. Here visitors will be able to enjoy a lodge-themed bar, whilst watching their favourite mountain bike movies and race replays, plus hearing Q&A’s from MTB legends past and present. A timetable of screenings and special guests will be available closer to the event.
From mountain biking to road cycling, the show has all disciplines covered. The Black Label Collection will host the finest road cycling brands, where visitors will be able to explore the latest bikes, frames, accessories, clothing, and apparel from the most premium brands in cycling.
New for 2018, the London Bike Show presents The Legends Exhibit, an exclusively curated collection of road bikes ridden by legends of road cycling.
The exhibit will feature a number of authentic racing bikes, each with their own iconic story, bringing to life key moments in the history of the sport. The majority of these bikes will have never been seen in the UK, so if you love the history of the sport, or want to learn more, don’t miss this unique opportunity.
The Craft area is a further exciting new edition to the show. This will be a showcase and celebration of brands representing the uniqueness, craftsmanship, and culture of cycling through bikes, apparel, accessories, and art.
Also back in 2018 is the Tech & Innovation Lab, showcasing the most innovative new products from a range of startup companies.
As well as the hundreds of brands and loads of things to see, visitors will also be able to get in the saddle at the show. There will be a wide range of bikes from the world’s leading brands available for visitors to test in the Bike Arena, with road, commuter, and electric models being on hand. Alongside the main test track will be a dedicated kid’s test track, where younger visitors can try out the latest bikes on the market.
StreetVelodrome also returns in 2018, giving visitors the chance to get involved in the action-packed thrill of track cycling, in the world’s only pop-up velodrome. Suitable for all ages and abilities, family and friends can go head to head at one of London Bike Show’s most popular attractions.