One month after the first edition of ITT Hub, organiser Farnborough International has announced growth plans for 2022 with the addition of cold chain, storage, and distribution at the technology in commercial road transport event.
Organisers said the new plans will see the event grow by 20% and attract an additional 2,000 attendees and 50 expert exhibitors. The additional 4,000 sqm of indoor exhibition space will be branded the Cold Chain Hub, a separate section supported by Temperature Controlled Storage and Distribution (TCS&D) Events.
The next TCS&D Show will take place at East of England Arena, Peterborough on 7-8 September. The 2022 event will be integrated into ITT Hub 11-12 May, running on an annual basis at Farnborough International.
ITT Hub’s expanded profile will target new buyers from the frozen food and pharmaceutical sectors, together with storage and distribution buyers. TCS&D will be the main media title supporting the Cold Chain Hub, with Martyn Cogan, director at TCS&D, managing the stand sales and commercial activities with the ITT Hub team.
Gareth Rogers, CEO at Farnborough International said: “The entire distribution sector for the cold chain is a hugely significant part of the transport sector. Refrigerated products and technology are advancing at pace, as part of the drive towards decarbonisation of transport. At Farnborough we have the space, the team and above all, the commitment to bringing the entire commercial road-based transport sector to ITT Hub.
“The inaugural ITT Hub was a fantastic success. Only last week came the pledge from seven major UK companies to buy 70,000 British-made electric vans by 2030. Our announcement is just the first step in our strategy to make it the number one event in the UK for this sector. Given the level of interest in exhibitor re-bookings for next year, we know that the market will see this as a very positive move, as we support the industry to create a fantastic showcase to be proud of.”
Cogan said: “As an established family business, we have a long history in this market and we look forward to hosting our companies, supporters and industry colleagues at this world-class venue. We will be able to use our expertise in the sector coupled with the much larger venue team to create a pioneering showcase for the industry.
“We are aiming to bring back the ever-popular ‘TCS&D Trade Dinner’ to the first evening of the show, creating an event which takes us to another level. It’s a great opportunity for the entire industry to support this collaboration and I can’t wait to get started.”