There’s a curious fascination to meeting somebody with the same name as oneself. It’s happened to me, and unsurprisingly in Venice of all places.
It’s a strange sensation, almost personal, where you share some sort of history; like having the same birthday or being from the same remote village on the other side of the world.
You feel compelled to engage, learn about one another. You feel connected in some way and without hesitation help each other. It’s you and your newfound mate, contra mundum.
Imagine if there was an event for people that share your surname which takes place at ExCeL once a year – you’d have to go, wouldn’t you?
On a very basic level, that’s what attracts people to B2B exhibitions. Dentists go to the dentistry show, photographers to the photography show, PAs come to the PA Show and anyone in the event industry comes to Confex and the Event Production Show… or at least they should, shouldn’t they?
Yet there are over one million people who are now involved in events, so why don’t they all come? I’m serious; I don’t get it… but I genuinely want to understand.
Perhaps the bulk of staff aren’t encouraged to go, but that seems deeply hypocritical if an MD of an events company doesn’t believe that an event is a great place to learn, and develop their staff’s skills, doesn’t it?
Maybe people don’t think they’ll get value for time invested, but then you can only be better at your job by setting aside time to discover what’s new and trending in your own industry.
A reasonably famous England player was being discussed, a while back, for his reticence to train, and a pundit beautifully and succinctly cut him dead by saying: “Well let’s put it this way, the only guaranteed thing you won’t be is worse, if you go training’.
The same applies to your industry show and, if you work out the inference, then I’ll see all the proactive progressors next week.
It also no coincidence that virtually all the leaders in our industry are still devout event goers themselves. It’s an attitude that breeds success, so if you want rub shoulders with all the other like-minded future leaders, make sure you go to your industry event, whatever you job.
Words by Mash Media, MD, Julian Agostini