The IMEX Group confirmed, 6 January, that it has secured new dates for IMEX in Frankfurt 2022.
Organisers say they now intend to run the trade show Tuesday 31 May – Thursday 02 June and to give the global meetings, incentive travel and events industry an additional five weeks to prepare.
The event was scheduled to run 26 – 28 April.
The official IMEX statement said: “The increase in omicron cases across Europe and around the world, together with current regulatory uncertainty, caused chairman Ray Bloom and CEO Carina Bauer to review their plans, together with their host venue, city and industry partners. They have taken the opportunity to accept new dates offered by Messe Frankfurt, meaning the show could return to its more familiar timings in late spring.”
IMEX CEO Carina Bauer added: “Everyone in our industry can see the current situation in Europe and knows that, with trade shows depending on such long lead times, it doesn’t support a show in April. We strongly believe that a late May edition of IMEX in Frankfurt will allow everyone to move ahead and plan with certainty and confidence. Having recently come off a highly successful IMEX America, we’re completely focused on building a strong return for IMEX in Frankfurt and we’re also keenly aware of how much our industry needs IMEX to bring everyone together and prove that business regeneration and good lead flow is not only viable but closer than some may think.”
With the new 31 May–2 June show dates, a dedicated day of tailored education is now planned for 30 May for specialist groups such as corporate, association and agency buyers.
Registration for IMEX in Frankfurt will go live in the week commencing 17 January.