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IMEX and Event Marketing Association join forces

by Catie Owen

The Event Marketing Association (EMA) has announced a partnership with the IMEX Group, to provide education and outreach to IMEX and EMA members.

The partnership is set to benefit attendees of both the EMA sessions and biannual IMEX shows. Through the arrangement, EMA plans to connect its membership of UK corporate event professionals with IMEX’s global community.

According to the two companies, the arrangement will see EMA meet global suppliers through their role as Hosted Buyers at IMEX’s two shows: Frankfurt and America. In addition to this networking, EMA members will also have access to educational sessions hosted by ‘expert’ corporate planners.

Carina Bauer, CEO of the IMEX Group, commented: “We know that collaboration is key to advancing and driving innovation in our industry. Our partnership will focus on building powerful connections for EMA’s corporate meeting planner membership base.”

“This, in turn, broadens the IMEX community onsite across the two shows, delivering significant benefits to IMEX’s partners and exhibitors.”

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